"diversity through colors and connectivity through repeating shapes..."
Greenville Rec Logo
Client: Drum Creative for Greenville County Recreation District | Vector Illustration in Adobe Illustrator
In about 98 I began working with the Greenville County Recreation Department on a 4 times a year catalog project. That project over the years has evolved into many other projects. About 3 years ago I gave this work to my #1 client “Drum Creative” (now my employer) to see if they would help me to take them to the next level. That next level included plans for a new logo that we have completed in January 09.
My primary goal in developing this new logo was to show the diversity that Greenville Recreation offers to its community. Though just a simple honeycomb it represents not only diversity through colors but connectivity through repeating shapes. The Recreation District touches many areas and many different types of people. Their tag line is. “Creating Community Through People, Parks and Programs”